As part of a week long initiative to get students using sustainable travel @SustainableUEA asked ONYERBIKESEAT to produce 100% recycled bike seat covers as part of the promotional merchandise for this event. Promoting the work of the University of East Anglia’s Sustainability Team, the bike seat covers aimed to encourage sustainable travel to and from the University in their ‘Travel Matters Week’. The bike seat covers were used as freebies at information stalls across the University campus, as well as being given out via parked bikes around the site.
The bike seat covers were used as a call-to-action to encourage students to approach us at our information stalls. One of UEA’s most popular travel modes is by bike, so it was really well received by most students! The bike seat covers include our social media information and we have seen an increase in the number of followers over the duration of our promotional week.
'We chose the 100% RPET recycled covers, which is great to have as an option and look and feel great. Being able to match the credentials of the promotional materials to our sustainability ethos is vital to ensure consistency. If I am in need of bike seat covers again I know who I’ll be going to!'