04 | Bill's Restaurants

Campaign Location: National, UK | March 2015
PURPOSE AND OBJECTIVE

Our intention has always been to get our brand name out there in as fun/engaging/impactful way as possible. The bike seat covers have been something that passers by haven’t been able to miss and as a result we get numerous customers coming in and requesting them as a result.

CLIENT PROFILE

Bill’s started out life as a tiny greengrocery shop selling home grown produce in Lewis. Following a devastating flood Bill’s rebuilt adding a café and set out to create something amazing, with great food, a real buzz - a place for everyone. Now with restaurants across the UK, our values remain the same - to serve great food, to make sure every customer has a good time, and go that bit further to make sure Bill’s is always somewhere people want to come back to - are still the same.

MARKETING ACTIVITY

Bill's bike seat covers always forms a big part of any street marketing that we do, in-particular when promoting our new openings. The covers carry our social media hashtag, website and a QR code to scan and find out the nearest Bill’s to your location.

CAMPAIGN REACH

When it comes to marketing material that gets the name out there effectively in an impactful and different way, the Bill's bike seat covers have been by far an away our most successful tool to date.

CLIENT TESTIMONIAL

"OnYerBikeSeat have never let us down; both in terms of the product itself but just as crucially the delivery process. They are extremely prompt, helpful and brilliant to deal with."  Jack Carey, Head of Marketing