To raise awareness of Race for Life events in Oxfordshire and increase sign-ups.
Cancer Research UK is committed to funding life-saving research into all 200 types of cancer. Race for Life is an inspiring women-only series of events which raises £50m every year for Cancer Research UK’s life-saving research. Our event portfolio includes 5k, 10k and Pretty Muddy events and our events are accessible to all.
We used the amazing branded bicycle seat covers throughout Oxfordshire on parked bikes and in conjunction with local bicycle shops who used the covers on their displays.
It created a real buzz – the City was literally a sea of pink bikes! People were sharing on social media and our entries rose by 44% following the activity.
David, our contact from ONYERBIKESEAT, was a real pleasure to work with. He managed to turn around the seat covers despite the deadline being very tight and a Bank Holiday disrupting delivery the covers arrived looking fabulous and in plenty of time. Thank you for all your help!