01 | Givenchy #GentlemenOnly

Campaign Location: London, UK | July 2015
PURPOSE AND OBJECTIVE

This campaign was focused on the launch of our new masculine fragrance Gentlemen Only Casual Chic. Our main objective was to introduce the fragrance to customers using an engaging marketing campaign in central locations and increase brand awareness.

CLIENT PROFILE

Givenchy is one of the leading purveyors of luxury beauty ranges which include fragrance, make-up and skincare.

MARKETING ACTIVITY

To further support our sampling campaign, we decided to distribute bike seat covers with a sample and create buzz around the launch. Adding our #GentlemenOnly on the cover also helped to engage customers on social media.

CAMPAIGN REACH

The street campaign including the bike seat covers had a strong visual impact in high traffic locations. It helped to introduce the fragrance to a wide audience with an innovative and engaging marketing tool.

CLIENT TESTIMONIAL

The final design of the cover matched our expectations and respected the key codes of our launch. ONYERBIKESEAT team was always responsive to our requests and provided interesting suggestions in terms of timing and locations for the sampling. During the execution of the campaign, the follow-up on social media was well-executed by the team which reinforced our message to customers.